“motif de guépard” is a new project launched by guépard. While the brand spirit remains unchanged, the project is rooted in a deep respect for vintage eyewear and a continuous pursuit of creative origins. In the early stages of product development at guépard, injection molding was once considered as a manufacturing method. The fact that this idea existed as part of our creative motivation is an undeniable part of our roots. "motif de guépard" was launched as a collection that revisits that starting point. In the past, eyewear made through injection molding was characterized by lightweight and flexible materials, often used in leisure and sports settings. This method allowed for highly free-form designs that were difficult to achieve through conventional techniques, giving birth to many cutting-edge styles for the time. However, due to the technological limitations of that era, it is also true that many poorly made pieces remained. With "motif de guépard," we have unearthed such past designs from the archives and refined them to a quality suitable for daily use with modern technology. This is not a mere reproduction, but an endeavor to reintroduce the creativity and experimental spirit of that time into the present day. The word "motif" signifies a theme, tone, or creative impulse. "motif de guépard" is a project that revisits the origin of our creativity, drawing themes from every kind of inspiration and transforming them into tangible forms.

The guépard logo represents the letter “g” from “guépard” (meaning “cheetah” in French), designed to evoke the eye of a cheetah. This emblem symbolizes the act of “peering through” and the ability to “see the essence,” embodying the worldview and philosophy of guépard. In “motif de guépard,” the logo is mirrored to represent the left eye. By associating the left eye—often linked to intuition and inner perception—with the idea of looking beyond the surface to see the essence, this reversed logo becomes a symbol of both the spirit of guépard and the beginning of a new creative journey.